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Cases:
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Calls instead of SMS - sending a call to consumer's mobile phone.
Solves problems:
high costs for sending SMS, because calls are twice as cheap as SMS;
conveys emotions of the human voice to the consumer (there is no such thing in SMS);
provides a convenient unsubscribe mechanism (press 1 key to unsubscribe from calls);
analytics (measured by how many seconds of the call the recipient listened to).
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